The site that works for you starts here.
Tell me about your project and your ideas — and we’ll see how I can help.

Cotry — a studio of one

Web
Designer &
AI Content
Creator

Modern, functional and custom websites and the visuals that bring them to life — design, branding and AI-driven content, all in one place.

EN · IT · RU

See the work →
Liubov Kotrovskaya — web designer and AI content creator, portrait photo
Liubov Kotrovskaya · Marketer, Web Designer

A qualified marketer and web designer behind every decision — so the site works as hard as it looks.

Based in Italy, working across Europe. Every project
runs in English, Italian or Russian.

Websites · Branding · AI


PORTFOLIO

Selected work

SERVICE
All
Websites
AI Visuals
Branding
VIEW
Grid
List
01
View case
↗
WEBSITE · CONSTRUCTION

Aquamarina Construction

2025
Italy · EN
02
View case
↗
WEBSITE · E-⁠LEARNING

Hairstyling School

2024
Finland · EN
04
View case
↗
LANDING · REAL ESTATE

Vendere Casa in Liguria

2024
Italy · IT
03
View case
↗
WEBSITE · PSYCHOLOGY

Ekaterina Soboleva

2026
Russia · RUS
Aquamarina Construction website — homepage design for a construction and renovation company in Liguria, Italy
WEBSITE · CONSTRUCTION
01
Aquamarina Construction
Corporate site for a construction management firm on the Italian Riviera. The company handles everything from land acquisition and permits to contractors, materials and final interiors — the site had to make that full-⁠service range legible to foreign buyers in one scroll and turn it into free-⁠consultation requests.
STRUCTURE · UX/UI · CUSTOM DESIGN · TILDA BUILD · LAUNCH
2025 · Italy · EN
View case ↗
Hairstyling School website — online course platform with lessons and payments, built for a school in Finland
WEBSITE · E-LEARNING
02
Hairstyling School
Online hairstyling school selling courses to complete beginners. Editorial layout with a course catalogue, an instructor credibility block and a clear enrolment path from the first screen. Built so a visitor who has never held professional scissors still understands what she gets and what it costs.
STRUCTURE · UX/UI · CUSTOM DESIGN · TILDA BUILD · LAUNCH
2024 · Finland · EN
View case ↗
Ekaterina Soboleva website — personal site for a psychologist, custom design and booking
WEBSITE · PSYCHOLOGY
03
Ekaterina Soboleva
Personal site for a psychologist working with internal crises and self-worth. Warm, unclinical visual language — soft palette, hand-lettered signature, portrait-led composition — built to lower the barrier to booking a first consultation rather than to look like a clinic.
STRUCTURE · UX/UI · CUSTOM DESIGN · TILDA BUILD · LAUNCH
2026 · Russia · RUS
View case ↗
Vendere Casa in Liguria — zero-commission property sales landing page for the Italian real estate market
LANDING · REAL ESTATE
04
Vendere Casa in Liguria
Zero-commission property sales landing for a Ligurian agency. Built to convert cold traffic from paid ads: value proposition and free-valuation form above the fold, portal logos as trust proof, and a short path from first click to a submitted address.
STRUCTURE · UX/UI · CUSTOM DESIGN · TILDA BUILD · LAUNCH
2024 · Italy · IT
View case ↗
WEBSITE · CONSTRUCTION
Aquamarina Construction
2025
Italy · EN
01
View case
↗
WEBSITE · E-⁠LEARNING
Hairstyling School
2024
Finland · EN
02
View case
↗
LANDING · REAL ESTATE
Vendere Casa in Liguria
2024
Italy · IT
04
View case
↗
WEBSITE · PSYCHOLOGY
Ekaterina Soboleva
2026
Russia · RUS
03
View case
↗
Marketing came first, design second. Before a single screen exists I work out who buys and what makes them decide — the design answers that, it does not start it.
Cotry
WEB STUDIO

I take a project from the first idea to launch and use AI for the imagery and content it needs. For everything beyond the site I bring in specialists I trust — one point of contact, not a freelancer lottery.

Liubov Kotrovskaya, founder of Cotry Web Studio, web designer based in Sanremo, Italy
Marketing came first, design second. Before a single screen exists I work out who buys and what makes them decide — the design answers that, it does not start it.
Cotry
WEB STUDIO
EXPERIENCE
7+ years
BASED
Italy → Europe
LANGUAGES
EN · IT · RU
EDUCATION
Specialist Degree in Marketing (5 years) — EQF level 7 (Master’s level). Krasnodar State University of Culture and Arts, 2010
FULL CYCLE
Idea → launch → promotion
FOCUS
Marketing · Design · AI
ABOUT

Liubov Kotrovskaya

Marketer & Web Designer
A qualified marketer behind every decision, so your site is built to convert, not just to look good.
EXPERTISE

What I do

01

Websites

Fast, clear, conversion-⁠focused sites built to last — from one-⁠pagers to full funnels.
02

AI Visuals & Campaigns

Original imagery, video and content no stock library can give you — made for your brand.
03

Branding

Identity, type and tone that make every page and post feel like one idea.
04

Strategy

Structure, messaging and a plan before a single pixel is placed.
SERVICES

Sites I build

Landing pages

Business websites

E-commerce

Online courses

Coaches & experts

01
Landing pages
02
Business websites
03
Online stores
04
Online courses
05
Coaches & experts
01
Landing pages
Landing pages
01 · Landing
One focused page built to convert — a single offer, a single action, nothing that distracts from it.
Who it’s for
Landing pages for product launches, ad campaigns, single-service offers, webinars and events — one page that does one job, with the numbers to prove it.
What’s inside
Selling page structure and sales funnel
Responsive down to 320 px
Handover training — you update the site yourself, no lock-⁠in
Design in Figma, built on the platform that fits your project
Contact form connected and tested
Basic SEO — titles, descriptions and alt text
From
€1,400
Timeline 2–3 weeks
02
Business websites
Business websites
A multi-⁠page site for a company: services, cases, team and contacts in one clear structure.
02 · BUSINESS
Who it’s for
Websites for dental and private medical clinics, law and accounting firms, construction and renovation companies, furniture and equipment manufacturers, hotels, restaurants and logistics — businesses that get judged by their website before anyone picks up the phone.
What’s inside
Site structure and a page-⁠by-⁠page content plan
Design in Figma, built on the platform that fits your project
Up to 6 pages, responsive down to 320 px
Contact and request forms connected and tested
Basic SEO — titles, descriptions and alt text
Handover training — you update the site yourself, no lock-⁠in
From
€2,000
Timeline 4–6 weeks
03
E-commerce
E-commerce
A catalogue that sells: product cards, cart and a checkout people actually finish.
03 · online stores
Who it’s for
Online stores for jewellery and fashion brands, cosmetics and skincare, specialty food, home and furniture, handmade and small-batch producers — brands ready to sell properly online instead of taking orders in Instagram DMs.
What’s inside
Catalogue structure and product card template
Design in Figma, built on the platform that fits your project
Cart, checkout and payment connected
Responsive down to 320 px
Basic SEO — titles, descriptions and alt text
Handover training — you add products yourself, no lock-⁠in
From
€1,800
Timeline from 3 weeks
04
Online courses
Online courses
A site for courses: programme, tutors, prices and sign-⁠up in one uninterrupted flow.
04 · SCHOOL
Who it’s for
Course and membership websites for course creators, language schools, yoga and fitness studios, art and music teachers and corporate training providers — knowledge sold as courses, cohorts or subscriptions.
What’s inside
Design in Figma, built on the platform that fits your project
Course pages, lesson list and pricing blocks
Payment and sign-⁠up forms connected
Programme structure and sign-⁠up funnel
Responsive down to 320 px
Handover training — you update the site yourself, no lock-⁠in
From
€1,800
Timeline 4–8 weeks
05
Coaches & experts
Coaches & experts
Websites for nutritionists, personal trainers, psychologists and therapists, business and career coaches, consultants, photographers, stylists and architects and other independent professionals.
05 · PERSONAL
Who it’s for
Experts, coaches, consultants and creators, when a social profile is no longer enough to be taken seriously.
What’s inside
Structure built around your offer and your proof
Design in Figma, built on the platform that fits your project
Responsive down to 320 px
Contact form connected and tested
Basic SEO — titles, descriptions and alt text
Handover training — you update the site yourself, no lock-⁠in
From
€1,400
Timeline from 2 weeks
LET’S BUILD IT

A site that works as hard as it looks — strategy, design and the words that sell it, from one person.

Start a project →

Photo sessions

On-⁠brand shoots with real people, styled and directed with AI.
PHOTOGRAPHY
PEOPLE
AI-⁠ASSISTED
View gallery →

AI photo generation

Believable new images built from the material a client already has.
PHOTOGRAPHY
AI
RETOUCH
View gallery →

Product photography

Campaign-⁠ready product shots, styled and staged for the brand.
PRODUCT
STILL LIFE
CAMPAIGN
View gallery →

Website video

Vertical, scroll-⁠stopping reels made for paid ad campaigns.
VIDEO
VERTICAL 9:16
ADS
View gallery →

Campaign video

Vertical, scroll-⁠stopping reels made for paid ad campaigns.
VIDEO
VERTICAL 9:16
View gallery →

Illustration & graphic

Flat vector scenes drawn for your business — as stills or short animated clips.
VECTOR
2D
ANIMATION
View gallery →
AI CONTENT & CAMPAIGNS

I create modern, realistic AI content for your website and your business — from idea to final result

Photography, product shots, website and ad-⁠campaign video — produced with AI at a professional level and shaped for your brand alone. A marketer’s eye on every frame, never off-⁠the-⁠shelf stock.
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WHY ME

Why work with me

01

One point of contact

Agency-⁠level output without the agency overhead — you brief one person and stay in the loop the whole way.
02

Trilingual — EN · IT · RU

Strategy, design and copy in three languages, so your message actually lands in each market.
03

Marketing-⁠first

I’m a marketer before a designer — structure and messaging come first, so the design has something to carry.
04

You run it yourself

No developer on call — I hand you a site with a real admin panel, built on the platform that fits.
05

A trusted network

Anything beyond the site — video, branding, photography — goes to specialists I’ve worked with and trust. You get one point of contact and a quality filter.
PAY BY STAGE

You never commit to the whole project — each stage is paid separately and handed over finished.

PROCESS

How it works

Discovery call

Prototype

Design

Build

Handover & training

01
Discovery call
02
Prototype
03
Design
04
Build
05
Handover & training
01
Discovery call
01 · DISCOVERY
Discovery call
A short call to align on goals, audience and scope — just to see if we are a fit.
What happens
We talk through your business, your buyer and what the site actually has to achieve. Thirty minutes, no brief required, no charge.
What you get
A recommended stage to start from
A rough scope and a price range
A straight answer on whether I am the right fit
Payment
Free
Duration ~30 min
02
Prototype
02 · PROTOTYPE
Prototype
I map every page and its message, then build a clickable prototype of the whole site — structure first, so nothing gets built twice.
What happens
Page-by-page structure, the order of blocks and what each one says, assembled into a prototype you can click through.
What you get
Sitemap and block-by-block structure
Draft copy for every screen
A clickable prototype of the whole site
Files handed over — yours to keep
Payment
40% prepaid
Duration 1–2 weeks
03
Design
03 · DESIGN
Design
Layout, visuals and words come together into the full look, reviewed and refined with you before anything gets built.
What happens
Every screen designed in Figma on the approved structure and agreed with you screen by screen.
What you get
Full design of every page in Figma
Visual system: colour, type, components
Prepared images and graphics
Source Figma file handed over
Payment
30% prepaid
Duration 1–2 weeks
04
Build
04 · BUILD
Build
I build the approved design on the platform that fits your project — responsive, tested, and yours to run without a developer.
What happens
I assemble the approved design, connect the forms and set up every screen size down to 320 px.
What you get
Working site on your domain
Responsive down to 320 px
Forms connected and tested
Basic SEO in place
Payment
30% prepaid
Duration 1–2 weeks
05
Handover & training
05 · HANDOVER
Handover & training
I hand over the keys and walk you through running it yourself. No lock-in, ever.
What happens
A recorded walkthrough of your admin panel — editing text, swapping images, adding pages, reading form submissions.
What you get
Full access to the site and all accounts
A recorded training session
A short manual for what you will touch often
Payment
Free
Duration ~1 hour
RESULTS

Clients experience

Real results, real people — a client on camera, and the facts behind each project.
Aquamarina Construction
TASK
Construction-⁠management site for international private clients, in English.
RESULT
A paid ad campaign brought in the first client.
Hairstyling School
TASK
Online school with courses, lessons and payments (Finland).
RESULT
Courses, member areas and payments — live in one place.
Vendere Casa in Liguria
TASK
Zero-⁠commission seller landing with an online valuation quiz (IT).
RESULT
A funnel built to turn visits into enquiries.
Ekaterina
REVIEW
“Everything was delivered on time, with attention to every detail — the legal requirements for websites were not overlooked either. The design turned out exactly as I wanted.”
Vladimir
REVIEW
“The work was done excellently. I’m 100% happy with the result.”
Polina
REVIEW
“The best specialist I’ve ever dealt with. Everything precise, everything fast. She even suggested valuable changes that improved the result. I recommend Lyubov wholeheartedly.”

FAQ

Questions

The things clients ask before we start. If yours is not here, just ask me.

Liubov Kotrovskaya, founder of Cotry Web Studio
  • I build and design in English, Italian and Russian, and I'm comfortable talking with clients in all three — call, email or chat. The whole project runs in the language you're most comfortable with: strategy, design and the words that sell it.

  • Projects start at €1,400. From there it's individual: the number of pages, how much of the visual side is custom, whether photo and video are made from scratch. Tell me about the project and I'll send an exact quote.

  • Payment is split into three stages that match the project: 40% to start (prototype), 30% at design approval, 30% before handover. We work against a contract and invoice, paid by bank transfer.

  • Two to three weeks for a landing page, four to six for a business website. Bigger projects depend on scope — the exact timeline is agreed before we start and fixed in the contract.

  • Your decision to work with me — that's the only thing I need up front. From there we do it whichever way suits you: a short call so I can hear what you want, or a written brief you fill in at your own pace. Materials, references, texts, photos — we sort those out along the way.

  • Prototyping and design are done in Figma. The build goes on whichever platform fits your project — most often Tilda, but WordPress or custom code just as well. Tilda I recommend for a reason: its admin panel is made for the site owner, not the developer — you update texts, images and pages yourself, with no monthly fee to anyone for small changes. Anything it doesn't do as standard, I write in code inside it.

  • That's the normal starting point, and it's part of the work. I figure out what your site needs to say and write the copy — you give me the facts about your business. Same with visuals: we use your photos where they work, and where there are none I create what goes inside — imagery, graphics and video shaped around your brand.

  • That depends on the platform — which is worth deciding early. On a platform with a proper admin panel you edit texts, images and pages yourself, and I hand the site over with a recorded walkthrough. On a custom-coded site, changes normally go through a developer. That's why I recommend a platform for most projects: writing the code is the easy part now, but a year later you still need somewhere to add a page without calling anyone.

  • A recorded walkthrough of your site — how to edit it, where enquiries land, what you'll be touching most often. After that I'm still here: write to me any time, on whatever's easiest for you. A question a month later, something you can't work out, a small fix — you're not left alone with it. Bigger changes or new sections we agree separately, project by project.

  • Yes — visuals are part of the work, not a separate order. Video, imagery, graphics and brand identity are made here, for your site and for the social media that runs alongside it. One hand, one style, nothing to coordinate between different people.

  • Yes — a good part of my work is B2B: manufacturers, construction and service companies, agencies. The logic there is different from a consumer site: a longer decision, several people involved, and a site that has to do the explaining before anyone calls you. Send me a request and tell me what you sell and to whom — we'll work out what your case needs.

  • Yes — I issue official invoices whether you're a private client or a registered company. I work as a sole trader under the Italian forfettario regime, so invoices are VAT-exempt by law. Just send me your billing details and I'll handle the paperwork.

Contact

Let's build
something that works.

Tell me about your project — I'll reply within a day.